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How Travel Media Buyers Can Find High-Intent Audiences Beyond Standard DSP Segments
A media director with hotel, destination, cruise, or attraction accounts has plenty of ways to buy impressions. The harder assignment is finding audiences with genuine travel intent, understanding where ads appear, and showing clients
How to Increase Online Ticket Sales for Tourist Attractions Without Relying on Discounts
An attraction can have a full calendar, strong visitor reviews, and a recognizable name while still struggling to sell enough tickets online. The usual response is to spend more on ads or offer a bigger
Winter Travel Starts Before the First Cold Front
Winter travel does not begin when the temperature drops, it begins when travelers start imagining the escape. For some, that means ski trips, snowboarding, mountain towns, holiday markets, ice skating, and winter festivals. For
Black Friday and Travel Tuesday Campaigns Should Start Before November
Black Friday and Travel Tuesday should not be the first time a traveler hears from a brand. That is the mistake most travel marketers make. They wait for the deal window, launch the offer,
Seasonal Attractions Need a Performance Funnel, Not Just Foot Traffic
Seasonal attractions are built to create urgency. Halloween haunts, pumpkin events, holiday lights, winter festivals, immersive pop-ups, zoo nights, aquarium events, museum programming, and themed family experiences all work because they give visitors a
Fall Experiences Are Carrying Demand Deeper Into October
October travel is no longer just leftover shoulder season. For many travelers, October is becoming a better time to go. The weather can be more comfortable, crowds may be more manageable, seasonal events are
Holiday Travel Planning Starts in October. Are Brands Filtering Early Intent Yet?
Holiday travel does not begin when the suitcase comes out. It begins when families start comparing dates, checking flight prices, discussing PTO, deciding who is hosting, looking at hotel availability, and weighing whether the
Set-Jetting, Halloween, and MicroAdventures: Why Travel Brands Should Create Their Own Seasonal Story
Halloween is one of the clearest examples of how story can move travelers. People do not only visit haunted attractions, ghost tours, historic hotels, creepy small towns, movie-inspired destinations, or after-dark theme park events
October Is an Airline Deal Window. Travel Brands Should Use It to Score Flight-Led Demand.
Airfare is often one of the first signals that turns trip dreaming into trip planning. When travelers see a flight deal, the trip becomes more real. A destination moves from “maybe someday” to “should