Two decades in travel.
Every decision shows it.
In the early 2000s, we saw an unfulfilled need — travel advertisers deserved a publisher that spoke their language. The ad networks of the era were chasing other verticals and missing the nuances of travel entirely. We believed our category deserved better.
We’re born from travel. Our roots run through Airtran, Delta, US Airways, Kayak, Orbitz, SIXT, Travelocity, TripAdvisor, Travelzoo and more. We set the first rate card for SideStep, later acquired by Kayak. We partnered with TripAdvisor in its startup phase. In 2002, we created Travel Ad Network®, paving the way for niche category focus over unfocused broad reach.
We’re former Revenue Managers, Travel Executives, Travel Marketers, and Media Veterans. Finding the right technologies, the right publishers, and introducing them to the travel category isn’t just our passion — it’s placed us firmly in travel media history.
FOUNDER & CEO
Ryan Bifulco
What can we say about Ryan — we’re all here because of him. His vision started this shindig, and his enthusiasm for the category keeps it focused. The hard part is pulling all the travel data out of his head. Good thing we have sharp pencils. He was a Revenue Manager with USAir responsible for $500M/yr before heading to AirTran, where he built airtran.com into the #1 airline site with no marketing budget. Before taking the plunge into entrepreneurship, Ryan was an exec at LastMinuteTravel.com. He has been featured on MediaPost, ABC Radio, NY Times, and USA Today and regularly speaks at industry events like PhoCusWright, US Travel Assoc. and DMAI.
FAVORITE TRIP
Spain
BUCKET LIST
New Zealand
MEMORABLE CAMPAIGNS. MEASURABLE RESULTS.
Meet the people who make it happen.
Howard Koval
EVP, Strategy
Howard Koval is a travel marketing pioneer and co-founder of Travelspike, with decades of experience helping destinations, hotels, attractions, and travel brands reach travelers more effectively through digital media. As Executive Vice President, he continues to shape the company’s strategy, product innovation, and industry partnerships, ensuring Travelspike delivers measurable results for its partners.
It’s a strange tie between Paris and Tel Aviv
Seeing the World Cup in Brazil
Ian Ross
EVP, Sales
Ian Ross is a travel media veteran with more than 25 years of experience leading sales and business development for some of the industry’s most recognized brands, including Orbitz, Disney, Sabre, Preview Travel, and GetThere. As Executive Vice President at Travelspike, he leads the company’s sales strategy, helping travel brands connect with the right audiences through innovative, performance-driven media solutions.
Backpacking through Europe… 7 countries, 3 months
Stand on the Great Wall of China
Tracy Boschee
EVP, Revenue + Operations
Tracy Boschee is a media sales veteran known for her relentless drive and moxie. At TravelSpike, Tracy partners across the organization to drive growth, optimize operations, strengthen strategic relationships, and deliver measurable results for clients and partners.
Her success is rooted in a hands-on approach and an “intern mentality” centered on curiosity, continuous learning, and a willingness to jump in wherever needed.
When she isn’t tackling her next challenge at work, Tracy enjoys exploring new destinations, discovering great bakeries, and spending time on her farm tucked away somewhere peaceful and quiet.
Any New Destination
Maldives
Sean Russell
SVP, Revenue + Growth
Sean Russell has nearly two decades of experience driving revenue growth in travel, hospitality, and digital media, with senior leadership roles at TripAdvisor, Sojern, and Time Out Group. As Chief Revenue Officer at Travelspike, he leads the sales organization, partnering with destinations, hotels, airlines, cruise lines, and tourism brands to deliver performance-driven marketing solutions. Outside of work, Sean enjoys tending his tomato garden, exploring new whiskies, and spending time with his family.
Whiskey Trip to Scotland
Japan
Daniel Hower
SVP, Marketing Technology & Analytics
Daniel Hower brings more than a decade of experience in programmatic advertising, performance marketing, marketing technology, and analytics, leading high-performing teams and driving measurable growth across some of the industry’s largest digital publishers. As SVP of Marketing Technology & Analytics at TravelSpike, he leads the company’s marketing technology strategy, analytics, and advertising operations while driving the development of new marketing technology products and strategic technology partnerships. By combining data, automation, and innovative advertising solutions, Daniel helps expand TravelSpike’s platform capabilities and deliver measurable performance and ROI for destination marketing organizations.
Playa del Carmen, Mexico
Australia
Vivan Mur
VP, Tourism & Hospitality
Vivian “Teddi” Mur has more than 30 years of experience in travel and tourism, partnering with leading hotel brands, destination marketing organizations, and travel technology companies across the globe. At Travelspike, she helps hotels, destinations, airlines, cruise lines, and attractions develop integrated marketing solutions, drawing on leadership experience with Adara, Sojern, Travelocity, and Aki Technologies. Outside of work, Teddi enjoys spending time by the ocean, exploring new destinations, and sharing adventures with her dogs.
Any Island, most anywhere!
Hawaii, Roatan, Corsica, Holbox etc etc<
Dromonte Montgomery
Director, Growth Marketing
Dromonte is a growth strategist with over a decade of experience in digital marketing, specializing in driving business growth through data-driven strategies. With a passion for transforming businesses, Dromonte has successfully driven millions in revenue and sales through online efforts. His expertise spans strategic digital marketing services, including web design, SEO, and targeted advertising. Beyond his professional achievements, Dromonte is committed to supporting entrepreneurship, mentoring small business operators to achieve sustainable growth.
Ocho Rios, Jamaica
Italy with an appetite
Charlia Owens
Global Enterprise
Sales Director
Charlia brings two decades of digital media and strategic sales experience, helping top brands connect with high-intent travel audiences through impactful campaigns. With a passion for connecting travel brands to their ideal audiences, Charlia employs data-powered solutions to drive growth and measurable results. Her strategic approach and commitment to excellence make her a valuable partner in the travel and tourism industry.
Mediterranean Cruise: Spain, France & Italy
Mauritius & Zanzibar
Cassie Morden
Director of Customer Success
Cassie Morden is a client success and digital advertising leader with expertise in tourism marketing, strategic partnerships, and data-driven campaign performance. She is passionate about building lasting client relationships, driving measurable results, and helping brands connect with travelers through innovative media solutions.
Austrailia
Antartica & South America – the only 2 continents I have not been to
Mary Mills
Media Director,
Media Solutions
Mary brings more than 20 years of agency experience in media planning and buying, developing integrated campaigns across a wide range of industries and channels. As Media Director, Media Solutions at Travelspike, she applies deep expertise in travel marketing, including hotels, international airlines, and public travel safety campaigns, to help partners build strategic, high-performing media programs.
Guatemala
The Cotswolds, England
Chris O’Rourke
Director of Publisher Development
Chris O’Rourke is a digital advertising and publisher development leader with more than 25 years of experience helping publishers, advertisers, and media companies grow through innovative digital media solutions. As Director of Publisher Development at Travelspike, he works with publishers and strategic partners to create high-impact advertising opportunities that connect travel brands with highly engaged audiences while building lasting partnerships.
Nassau Bahamas
Bora Bora
Phyllisa Kiselicka
Associate Director,
Media Solutions
Phyllisa Kiselicka is a seasoned Paid Media professional with 8 years of experience in planning, executing, and optimizing programmatic and multi-channel digital media campaigns. Phyllisa blends analytical precision with creative strategy to drive high-performing media campaigns across display, video, social, and programmatic channels. With a keen eye for emerging trends and a passion for solving complex marketing challenges, she empowers clients to exceed their campaign goals.
Paris and cruising the Mediterranean
Australia and/or New Zealand
Carlo Sumagui
Senior Account Manager
Carlo Sumagui is a seasoned digital media strategist with extensive experience driving performance marketing and client success across global brands. Born in the Philippines, he combines a data-driven approach with a passion for connecting travelers and brands through innovative digital campaigns. Outside of work, Carlo enjoys spending time with his wife and son, and exploring new destinations.
Boracay
Japan, but Japan with a lot of money
Sharon Mariner
Senior Digital Ad
Sales Executive
Sharon Mariner’s path into travel began early, working in destination and travel marketing before moving into hospitality technology, digital media, and strategic partnerships — including nearly two years at Sojern. As a Senior Digital Ad Sales Executive at Travelspike, she’s a natural hunter who thrives in greenfield environments, taking a consultative, relationship-driven approach to building pipeline, opening new markets, and delivering long-term client value. Outside of work, Sharon has a passion for off-the-grid destinations — she once dove Papua New Guinea in the aftermath of the Rabaul volcanic eruption — along with wine tasting, cooking, a newly found love of baking sourdough bread, gardening, and spending time with her Brussels Griffon, Valentina.
Diving with whale sharks, penguins, and dolphins on a liveaboard in the Galapagos
Flying in “The Residence” three-room suite
Esther Adediran
Executive Assistant
& HR Coordinator
Esther Adediran is a Executive Assistant and HR Coordinator at TravelSpike, where she supports a wide range of administrative, HR, and operational initiatives that help keep the team running smoothly. She enjoys creating organized processes, solving problems, and helping others behind the scenes so the business can operate more efficiently. Esther has a passion for organization and continuous learning and enjoys taking on new challenges that expand her skills. Outside of work, she enjoys good food, discovering new places, and has a genuine love for travel.
Olumo Rock in Nigeria
Maldives
Bob Bridges
Bookkeeper
Bob leads our accounting department and brings more than 30 years of experience in accounting, travel technology, customer success, and global operations. Having owned his own accounting firm, Bob has also led international teams and business initiatives for companies including SAP, American Express Travel, Travelport, Worldspan, and IHG.
Having traveled extensively while building global partnerships and leading teams across North America, Europe, and Asia, Bob combines financial expertise with a practical understanding of the travel industry. He studied Accounting at Kennesaw State University and Communications at Augusta University, and enjoys helping businesses grow through smart strategy, strong relationships, and a customer-first mindset.
The Philippines, Prague and Portugal
New Zealand & Antarctica