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Shoulder Season Starts Before Summer Ends
Shoulder season does not begin when summer is over. For smart travel marketers, it starts in August. That is when summer behavior is still active, but fall intent is beginning to form. Travelers are
Travelspike and Disruptor Creations Expand MicroAdventures for the Travel Industry
Short-form branded entertainment is becoming an increasingly important way for travel brands to build awareness, inspire demand, and reach audiences before they enter the traditional booking window. Travelspike and Disruptor Creations are expanding that opportunity
Why Retargeting Should Be the Most Important August Campaign Move
August is when too many travel brands let valuable audience signals go cold. All summer, travelers have been watching videos, opening emails, clicking offers, reading itineraries, comparing rates, browsing attractions, exploring destination guides, and
Set-Jetting Is an $8B Travel Opportunity. MicroAdventure Helps Brands Create It.
Travel demand is no longer created only by travel ads. It is created by stories. A television show, film, documentary, creator series, or streaming moment can introduce a destination to millions of people before
Performance Marketing for Travel Brands: How to Turn Attention Into Bookings
Travel brands do not need more impressions. They need more travelers taking action. That is the difference between media activity and performance marketing. In travel, performance is not just about buying clicks, chasing low
What World Cup Water Breaks Taught Travel Advertisers About Live Sports Attention
The 2026 FIFA World Cup gave travel advertisers plenty to study. The obvious lessons were about scale, sports tourism, international visitation, and the long tail of post-event travel. But one of the more interesting advertising
The World Cup Is Over. The Travel Opportunity Isn’t.
The 2026 FIFA World Cup ended Sunday, July 19, with Spain defeating Argentina 1-0 to become world champions for the second time. But for travel brands, the opportunity did not end with the final
AI Is Changing Travel Discovery. Travel Brands Need to Own More of the Journey.
AI is changing how travelers discover where to go, what to do, where to stay, and how to plan. That shift is not theoretical anymore. Google’s AI Overviews are designed to provide AI-generated snapshots
The Average American Traveler Is Not Average: Why Targeting Strategy Needs to Get Smarter
Travel marketers love talking about “the traveler.” But there is no single traveler. There are families looking for flexibility, couples protecting their budget, sports fans building trips around events, road trippers choosing shorter stays,