Blog2023-03-21T17:32:33+00:00

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How to boost tour operator bookings with digital tour advertising, CTV & marketing tips

We know it has been a tough road for tour operators over the last eighteen months during the pandemic. Travel Spike has custom built digital advertising and marketing for tour operators to increase their tour bookings.  Reach tour bookers and tour enthusiasts by sponsoring our Exclusive Tour email. We have also custom built audiences of heavy tour bookers that we can target across your next connected TV CTV ad campaign or a programmatic advertising campaign. We can layer in custom data to target only the users most likely to book a tour in the next 6 to 12 months.  We

How to boost cruise bookings with digital cruise advertising, CTV & marketing tips

We know it has been a wavy time for the cruise industry over the last 18 months. But things are looking up for the 2022 Wave Season and beyond as cruise passengers are excited to get back to sea.  Many cruisers were used to cruising every year so they can't wait to cruise again in 2022 after they most likely did not get a chance to cruise in 2020 or 2021 due to the pandemic. Travel Spike has been helping cruise lines and cruise advertisers for 20 years. We can boost your cruise bookings from our digital cruise advertising programs. 

Programmatic Advertising for Travel & Tourism Advertisers

All travel and tourism programmatic advertising is not created equally.  There is a LOT of junk out there so you must use caution when buying programmatically. Travel Spike has been honing our programmatic travel advertising offerings for 10 years, so we know what to avoid and how to ensure the biggest bang for your buck when you run your travel or tourism programmatic advertising with our seasoned digital travel media team. We have a proprietary white list we built with comScore, Trustmetrics, DoubleVerify and AppNexus Xandr where we put human eyes on travel and lifestyle websites to filter out only

Travel & Tourism Destination Marketing Tips

Looking for ways to increase your online visitors to your Destination marketing site?  Instead of spending your entire budget on paid search and competing with tons of other destination marketers for the same keywords, why not try something different. Invest in your own email newsletters and build your email audience.  Since email has a 40 to 1 ROI, you can generate new business from your previous visitors.  Let them virtually experience your Destination with teasers and tidbits about unique events from the past or future.  Provide interesting content to keep those email users engaged.  Try to fish where the fish

How to get more traffic and online visitors to your Destination website

So you noticed that your site traffic has fallen off a cliff?  What can you do quickly to drive more online visitors and traffic to your destination site?  Instead of pouring your budget into paid search you can try a variety of affordable organic tactics to stretch your tourism marketing budget. Email has a 40 to 1 ROI which surpasses even social media as a top performer for travel and tourism marketers.  Build your own email database and provide value to your email users with unique relevant content.  We can help you with email lead generation to grow your list

Travel & Tourism Video Advertising & Marketing Solutions

We all know a picture is worth a thousand words.  As Howard on our team always says, "A video is worth a thousand pictures!" Travel and tourism is the perfect sector for video as you can showcase your destination and local attractions to potential visitors rather than simply telling them.  Whether you run a connected TV campaign with your travel and tourism video or you decide to run a digital or online video campaign, you will get the benefit of precision targeting from digital combined with the amazing visual display of video. Did you know that online video is 50x

Connected TV CTV for the Travel & Tourism Industry

Everyone is streaming and OTT and Connected TV for travel and tourism marketers are very hot.  Imagine the power of TV combined with the precision targeting of digital.  Most US households have a combination of traditional TV or satellite television along with connected TV through a smart TV or digital streaming device like Roku, Apple TV or Amazon Firestick. Your travel video will only run on premium connected televisions with an average screen size of 47 inches or larger.  Most other OTT and CTV offerings run mostly on 3rd tier networks with lower quality content on tiny mobile screens with

Monetize Your Travel Website or Blog

If you are wanting to monetize your travel blog or site beyond simple Google ads, then contact us to learn about the various Travel Spike revenue generation programs.  We have helped hundreds of travel publishers over the last 18 years to grow their online advertising revenue.  We offer you revenue opportunities for display advertising, video advertising, Native advertising and email advertising and sponsors.  We have a proprietary Travel Deals module which functions as a highly relevant Travel Content Recommendation widget to enable automated travel deals to feed to your site in your look and feel in any size you like.

Travel Targeting Tourism Data Custom Audiences

If you want to reach millions of travelers, then leverage our travel targeting and custom audience building for the tourism industry.  We combine data from the Oracle Data Marketplace and multiple data partners to build unique travel profiles and target audiences.  We might take one data segment from data partner number 7 and combine that with a different data point from data partner number 42 to build a super segment tailored to reach your ideal traveler persona. Travel Spike has run thousands of digital travel campaigns over the last 18 years so we can optimize campaigns before they even launch

Digital Destination Marketing & Tourism Advertising Solutions

If you are trying to lure new online visitors to your DMO, CVB or Destination website, then you know how many options are out there for digital destination marketing and tourism advertising solutions.  How do you know who is serious and who is simply adding a few buzz words to their website.  Travel Spike has been providing digital tourism advertising and online marketing solutions for 18 years exclusively to the travel and tourism industry.  We have helped CVBs, State Tourism Boards, Country Tourist Offices and many other destination marketing organizations to drive more bookings, visits and sign-ups using a variety

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