Looking for ways to increase your online visitors to your Destination marketing site?  Instead of spending your entire budget on paid search and competing with tons of other destination marketers for the same keywords, why not try something different. Invest in your own email newsletters and build your email audience.  Since email has a 40 to 1 ROI, you can generate new business from your previous visitors.  Let them virtually experience your Destination with teasers and tidbits about unique events from the past or future.  Provide interesting content to keep those email users engaged.  Try to fish where the fish