Connected TV CTV for the Travel & Tourism Industry
Everyone is streaming and OTT and Connected TV for travel and tourism marketers are very hot. Imagine the power of TV combined with the precision targeting of digital. Most US households have a combination of traditional TV or satellite television along with connected TV through a smart TV or digital streaming device like Roku, Apple TV or Amazon Firestick. Your travel video will only run on premium connected televisions with an average screen size of 47 inches or larger. Most other OTT and CTV offerings run mostly on 3rd tier networks with lower quality content on tiny mobile screens with