TravelSpike Featured for Pioneering Travel Adtech

The company launched the 1st digital vertical ad network for the #Travel industry in 2002 which was one of the 1st contextual ad networks on the Internet a year before Google deployed its contextual network.

TravelSpike leverages its proprietary Travelogic methodology and algorithm that “pre-optimizes” campaigns before launch to boost performance.

Digital ad products include exclusive travel placements, connected TV and conversational advertising, which Founder Ryan Bifulco described as a mashup of ChatGPT and a high impact banner ad.

Clients include Amtrak, Southwest, Princess Cruises, Holland America, Travel Nevada and Tourism Ireland. The staff of 10 uses proprietary tech and AI to automate and manage about 45 active campaigns simultaneously. A traditional ad agency would need around 250 employees, according to Co-founder Howard Koval.

“We don’t have a SaaS business, but the business is SaaS-y,” Bifulco said of the sticky revenue and 77% client retention rate.