Conversational Advertising
A 360° digital advertising solution where people can actively participate in a curated “clickable conversation” with a brand. This provides a personalized micro journey in the ad, driving deep, positive engagement and strengthening effectiveness across the funnel.
What to expect from Conversational Advertising…
- Longer engagement compared to traditional display advertising
- High-quality traffic with selected audience choosing to click through
- Lower bounce rate with already interested audience
- Higher conversion rate in the site traffic
- Acquire valuable first-party data that can be leveraged in any/all marketing efforts
- Conversational advertising also creates brand recognition, positive associations with the brand, improved consideration, and unique insights via our granular Flow Analytics.
What to expect from Conversational Advertising…
Demos
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Conversational Tactics
Conversations are how we naturally engage with each other. Written or spoken, they are our primary form of communication.
Conversational Approach for Travel
Conversational Approach for Travel
Why?
Conversational ads enable two-way dialogue between your travel brand and potential travelers.
When you’re introducing new concepts or topics to people, it’s challenging to deliver all the needed context and information in a single creative.
Personalized conversations are the perfect tool to answer exactly the questions people need about their travel plans, providing inspiration and relevant information offering the travel experiences that people want.
How?
- Communicate rich and complex topics in one ad
- Inspire travelers by allowing them to use conversations to build their perfect trip
- Inform travelers by helping to answer any pressing questions they have about your travel service
- Use conversations to ensure travelers have a relevant advertising experience – for example identify business travelers or leisure travelers in the conversation
- Drive meaningful engagement and real-world ROI for travel brands
Case Study:
Barceló Resorts
Objectives:
- Performance: Learn relevant information about audiences’ travel preferences
- Brand: Re-engage audiences after a long travel break
Creative:
- Conversational Display Ad
Results:
“Asking people what they are interested in enables a personalized and positive brand experience, in which individuals feel respected and heard. By enabling dialogue with brands, quality traffic improves and bounce rates diminish. In a respectful and privacy-guaranteed environment, people are guided through the sales funnel in a natural way. This has improved conversions and led to great results.”
Manuel Martínez Rodríguez, programmatic activation consultant at BMind
“The conversational ad solution has allowed us to interact with users in a novel way. In addition to having obtained valuable insights about individual interests and concerns, it has helped us to attract qualified users who advance through the booking process; something that does not always happen in formats that are not so focused on performance.”
Ruben Vinagre, performance marketing manager at Barceló
