Travel marketing has always faced a fundamental challenge, too much information, delivered in too little space. A standard display ad might have a headline, an image, and a call to action. Maybe a few seconds | READ MORE
Travel marketing has a timing problem. Most strategies are built around capturing demand. Very few are built around creating it. That distinction is where performance is won or lost. High Intent Is the Most | READ MORE
Travel marketing has a visibility problem. Not a reach problem. Not a targeting problem. An attention problem. Most campaigns are delivered in environments where attention is fragmented. Users scroll, skip, multitask, and ignore. Even high-quality | READ MORE
Summer 2026 isn’t shaping up like a normal travel season. It’s not just driven by weather, school calendars, or traditional booking cycles. Instead, it’s being shaped by a convergence of forces that are compressing demand, | READ MORE
Spring break isn’t just a seasonal spike in travel demand. For travel marketers paying attention, it’s one of the most valuable real-time datasets available. It shows how travelers behave when they’re actively making decisions, spending | READ MORE
The biggest shifts in travel marketing rarely come from new platforms. They come from how people adopt and trust those platforms. That was a central theme in a recent AquaTalks conversation with TravelSpike’s Howard | READ MORE
Travel marketing has become more competitive than ever. Destinations compete not only with neighboring regions but with the entire world. Standing out requires more than beautiful imagery or catchy slogans. It requires understanding how travelers | READ MORE
Many travel brands assume summer marketing begins in late spring. But traveler behavior suggests something different. The real marketing window for summer travel often opens months earlier. By the time summer campaigns launch, many travelers | READ MORE
In a fragmented media landscape, attention is becoming the most valuable resource in marketing. Travel marketers know this better than most. Unlike many consumer purchases, travel decisions are emotional. People need to picture themselves in | READ MORE
A year ago, conversations about AI in travel marketing often sounded theoretical. Today, the conversation looks very different. Travelers are already using AI tools to plan trips. They’re asking AI platforms questions like: “Plan | READ MORE
Spring break is often treated as a short seasonal spike in travel demand. But for travel marketers paying attention, spring break is something much more valuable. It’s a live test market for summer travel | READ MORE
Summer 2026 won’t be driven by “summer vacation” alone. It will be driven by reasons: reasons to go, reasons to book now, reasons to travel to specific places at specific times. Welcome to the Reason-to-Travel | READ MORE
Travel Spike is the #1 travel-dedicated platform on comScore providing advertisers with access to travelers during their activities leading up to a booking. Travel Ad Network® is a registered trademark of Travel Spike, LLC.
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