Travel & Tourism Destination Marketing Tips

Looking for ways to increase your online visitors to your Destination marketing site?  Instead of spending your entire budget on paid search and competing with tons of other destination marketers for the same keywords, why not try something different.

Invest in your own email newsletters and build your email audience.  Since email has a 40 to 1 ROI, you can generate new business from your previous visitors.  Let them virtually experience your Destination with teasers and tidbits about unique events from the past or future.  Provide interesting content to keep those email users engaged.  Try to fish where the fish are.  These days that means trying CTV with a Connected TV targeted campaign before your competitors.  With everyone streaming, you know your audience is there and addressable.  Use precision targeting to only pay for the customer personas you need.

Reach travel intenders interested in your Destination on a CPC basis with our contextual content ad programs.  These are typically top ROI for our many tourism clients over the last 18 years.  For more travel and tourism marketing and advertising tips, reach out to have a complimentary strategy session with one of our digital advertising experts.

Check out these travel and tourism marketing tips for more ideas.