Social Media Marketing - Join the Travel Revolution
Reaching travelers in the digital era isn’t as simple as sending out postcards and email campaigns. With over 70 million blogs on the Internet and thousands of “travel advice message board” websites for travelers to choose from, the line between marketing and culture has become blurred.
Savvy companies understand how to manage their brand online. Travel Spike has the tracking tools to monitor your travel brand across the digital landscape. We can tell you what people are saying. We can manage your brand online and influence the influencers. We understand the travel industry so we know how to create a presence for your travel brand in niche markets.
Travel Spike will economically strengthen your brand presence.
The Era of Blogs, Podcasts and Social Networks
Travel Spike is recognized as the leader in travel podcasting and travel blogging. We regularly contribute to dozens of travel podcasts each week, and we understand how to leverage these new emerging technologies to your advantage. And there are thousands of social networks online that provide travelers with an open forum for travelers to share travel experiences. There are two ways Travel Spike can help you leverage social network technology to your advantage.
Internet-wide Social Network Presence: We can create and manage your presence on relevant social networks to increase your branding with niche markets and help your site with search engine inbound links.
Your Own On-site Social Network: We offer a proprietary turn-key travel social network solution that can integrate into your website. You have full control over the content, so you can manage your brand image.
Challenge: Launch a new website using organic search techniques for the tourist offices of Portugal & Spain called PortugalSpainBoth.com.
Results: Travel Spike achieved 506 new listings on page 1 of the major search engines in only 9 months. The senior level search engine optimization team at Travel Spike was able to use advanced seo tactics involving search engines and directories for blogs, audio, video, RSS and social media. Our seo and travel experts combined online destination marketing experience with search marketing best practices.
Challenge: Build a social media strategy and presence for the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau.
Results: Travel Spike achieved over 2 million Web 2.0 Hits for the Destination in only 6 months. Most destinations have well under 10,000 Web 2.0 Hits, so these numbers are industry leading for a destination that is not as big as neighboring Orlando. The social media and digital public relations teams at Travel Spike worked together to create an online blueprint for the destination. We promoted the destination across YouTube, Facebook, Twitter and many other social networking sites.
"We did not have the internal resources to increase our online exposure, so we brought in the social media experts at Travel Spike. Their Web 2.0 team was able to get us a presence on hundreds of new social sites, blogs and search engines that we never appeared on. We look forward to doing even more with Travel Spike down the road."
Cheyenne Frontier Days
"The Wyoming Travel & Tourism Film Office was running a short film contest, having launched at the Sundance Film Festival and advertised it in various print forms. Submissions were coming in, but we went to Travel Spike for an online boost. A week after their e-mail blasts, social media marketing and Internet public relations efforts, submissions to our contest spiked sharply. They got us the results we needed."
Manager of Film, Arts & Entertainment
Wyoming Travel & Tourism
“Before we hired the social media experts at Travel Spike, we only had a Facebook Fan page with 34 fans and no Twitter account. A few months later thanks to them, we now have 744 high quality fans and 3,176 Twitter followers. Sofitel's Miami Twitter account is today among the top 100 Twitter accounts with the most followers in Miami and it gained 20 places within the last 2 weeks. We owe this success to Travel Spike and we would not have been able to get such good results without them.
Travel Spike is very proactive and trustworthy regarding posting information about our property online, which results in an enormous gain of time for us. We value their true interest for the results they produce as they always follow up on every tweet or post.”
"Hawaiian Hotels and Resorts would be lost in the ever changing world of social media if it weren’t for the skilled experts at Travel Spike. We knew our company needed a strong social media presence for our three distinct properties, but we did not have the staffing or knowledge to make our presence effective. Impacting the social media scene from every angle, Facebook- Twitter-Podcasts-Blogs and more, Travel Spike immediately put Hawaiian Hotels and Resorts at the forefront of this growing marketing outlet. Our Travel Spike account representative is enthusiastic, responsive and open to all ideas we may throw her way. 1000’s of fans and followers, posts and tweets later, Hawaiian Hotels and Resorts is confident that our social media needs are handled in a professional, efficient and successful manner by Travel Spike."
Elizabeth A. Bell
Director of Marketing and Business Development
Hawaiian Hotels and Resorts