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At Travel Spike we like to stay busy, so we're always making news. Browse through our press releases below:
| » 05.03.12 | How TripAdvisor off-shoot Tingo could change travel AND retail forever - The wrong industry is paying attention to Tingo, the recent side project from TripAdvisor which is gaining notoriety from the travel trade. more... |
| » 03.14.12 | Five Simple Twitter Tips to Boost Your Travel Followers - If you work in social media, you should know by now that there are simple rules and guidelines to follow that get you through the day. When building an account there are simple things you can do to maintain a targeted following in the travel sector. more... |
| » 01.30.12 | Why Google Analytics Should Be Outlawed In The Travel Industry - Over my 20-year career in the travel and Internet industry, I have come across hundreds of cases where a travel client has used Google Analytics (GA) to track their clicks from their online advertising and seen major discrepancies on the clicks and conversions. We should all agree as an industry to put this behind us and not use GA to track clicks and bookings. more... |
| » 01.25.12 | How Gaming is Changing the Travel Industry - A lot of people may feel like most video gamers are 18-year-old boys sitting in their parent's basement-but in the recent years the face of gaming has changed drastically. The average gamer is not an 18-year-old boy-instead it's shockingly someone more like his mother. more... |
| » 01.20.12 | Rough guide to improving travel web advertising to get more bookings - We all know that nobody clicks on banner ads, right? A decent banner will net you only one click for every 1,000 impressions. So even if you bought one million impressions that is only 1,000 clicks. more... |
| » 09.21.11 | Travel Spike Files Lawsuit Against Travel Ad Network, Inc. (TAN) for Monetary and Injunctive Relief - NEW YORK, Sept. 21, 2011 /PRNewswire/ -- Travel Spike, LLC (www.travelspike.com), a leading travel marketing and technology company and the owner of the Travel Ad Network® service, the first vertical advertising network for the travel, tourism and hospitality industry, today announced that a lawsuit has been filed in the United States District Court for the Northern District of Georgia against direct competitor Travel Ad Network, Inc. (TAN). The lawsuit outlines the case for treble monetary damages and injunctive relief on eight counts, including federal and common law trademark infringement, federal and common law unfair competition, cybersquatting, deceptive trade practices, and unjust enrichment. more... |
| » 07.20.11 | Travel Spike Issues Cease and Desist to Competitor After U.S. Patent and Trademark Office Confirms Their Legal Ownership of the Travel Ad Network® & Trademark - NEW YORK, July 21, 2011 /PRNewswire/ Travel Spike, LLC (www.travelspike.com), a leading travel marketing and technology company and the owner of the Travel Ad Network® service, an advertising network for the travel, tourism and hospitality industry, today announced that they issued a cease and desist letter to direct competitor Travel Ad Network (TAN) after the U.S. Patent and Trademark Office (USPTO) issued U.S. Trademark Registration No. 3,912,781 covering Travel Spike's "Travel Ad Network®" trademark. The application for the trademark was filed to protect the company's intellectual property and help differentiate Travel Ad Network® from competitors improperly using Travel Spike's mark. TAN, a company reported to have raised $31 million from venture capitalists, uses the mark as the name of its company, service and website address. more... |
| » 03.21.11 | Sofitel Luxury Hotels Shares Secrets to Social Media Success - Following a comprehensive study by PhoCusWright, the travel industry's esteemed research authority, Sofitel Luxury Hotels, in partnership with Travel Spike is proud to announce the details of their successful social media strategy for their nine properties in North America. The report focuses on the best practices for hoteliers to build a quality and relevant following on important social media sites like Facebook and Twitter. While many companies focus solely on numbers, Sofitel has implemented a plan that drives targeted repeat customers to their social media sites on a daily basis. more... |
| » 02.23.11 | Travel Spike Hires one of the “Most Powerful Women in Travel” - Travel Spike, the leader in interactive online travel and tourism solutions, has announced the appointment of Rose Cerato as Digital Sales Director. Ms. Cerato is an innovative and entrepreneurial travel marketing professional who brings to the organization over 25 years of widely varied travel industry experience. more... |
| » 01.05.11 | PCMA Names New Communications Partner Travel Spike as Digital Agency of Record - The Professional Convention Management Association (PCMA) announced today that Travel Spike, LLC, a recognized leader in digital marketing and technology, has been named as PCMA's official digital agency of record and will assist in developing and executing a comprehensive digital strategy that will further reinforce PCMA's position in the meetings industry as the leader in providing high quality education, innovative resources, and networking opportunities. more... |
| » 07.15.10 | Expert Twitter Strategy Session With Travel Spike Founder One Of The Featured Prizes At DMAI - As part of the Destination Marketing Association International Conference in Fort Lauderdale, Florida, Travel Spike is providing one lucky delegate a one hour expert Twitter session to help their destination get ahead with Twitter marketing strategies. more... |
| » 01.28.08 | Tourist Offices of Portugal & Spain Select Travel Spike as Interactive Agency of Record - Travel Spike is dedicated to developing unique digital marketing and technology solutions exclusively for the travel industry. The interactive leader in the travel and tourism sector has partnered with Portugal and Spain to build and manage their North American website (http://www.portugalspainboth.com) which will serve as a one-stop resource to educate consumers interested in traveling to both destinations. more... |
| » 11.27.07 | Portugal & Spain Launch Online Travel Guide Offering Travel Deals & Interactive Tourism Information - The tourist offices of Portugal and Spain have announced the launch of Portugal? Spain? Both. (http://www.portugalspainboth.com). Designed to promote tourism, this new online guide to the Iberian Peninsula serves as a tool to educate consumers interested in traveling to both destinations, along with the most competitive travels deals. more... |
| » 10.17.07 | Travel Spike is First to Allow Concierges and Consumers to Build Their Own Packages with Local Hotels and Attractions - In today’s travel market, consumers are interested in a one-stop-shop where they can build and book a complete travel experience -- flights, car rentals, attractions, tours, event tickets, dinner reservations with local restaurants and hotel accommodations. more... |
| » 10.02.07 | Portugal & Spain Team Up To Promote Iberian Peninsula as One Destination - The tourist offices of Portugal and Spain announced today the launch of a new promotional campaign. The integrated co-op program is designed to increase awareness for Portugal and Spain as “a must see destination” in Europe. In creating brand awareness for the two countries that share the Iberian Peninsula, the campaign will generate consumer inquiries for traveling to the countries, along with partnership interest and investment from relevant suppliers. more... |
| » 02.07.07 | Travel Spike Honeymoons with TheBigDay.com - Travel Spike, the interactive leader in the travel and tourism marketplace, has teamed with TheBigDay.com, the premier online honeymoon registry, to create brand new Featured Destination and Featured Resort programs. As TheBigDay.com partner, Travel Spike will highlight world-class resorts and destinations to introduce couples and wedding planners to more ideas for honeymoon hot spots and Destination Weddings. more... |
| » 10.24.06 | Travel Spike Names Reid Mitnick Director of Travel Marketing - Travel Spike, the leader in the travel and tourism marketplace, announced today the appointment of Reid Mitnick as Director of Travel Marketing. Mitnick brings significant experience to the Travel Spike team as former Media Specialist of Xactmail Network, a fully integrated media and marketing company. more... |
| » 06.08.05 | Nashville CVB and Travel Spike launch unique Leisure programs - Nashville becomes one of the first cities to seamlessly integrate multiple types of leisure travel engines on their site and at their call center. The Nashville Convention and Visitors Bureau has partnered with Travel Spike to offer dynamic vacation packages, hotel packages, hotel rooms, and attraction tickets available for booking online at www.musiccityusa.com or through the Nashville call center at 1-800-657-6910. more... |
| Press Contact: Marlene Oliver Travel Spike (305) 674-1238 marlene[@]travelspike.com |
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