Choosing the Right Media Partnerships
Finding the right media partners is one of the most daunting tasks a travel company is faced with. There are "opportunities" to spend money lurking around every corner on the internet. To navigate the shark infested waters of the web, you need a partner with the experience and relationships to help you hit the ground running.
At Travel Spike, we have the media relationships to take the guesswork out of your media strategy. We have rigorously tested and proven techniques that work.
Our R&D and Media Planning Teams will work with you to do the following:
1.) Audit your current media strategy. Where is your traffic coming from? Where do gaps exist? Where can the greatest immediate success be achieved? Are you targeting niche markets or casting a broader net?
2.) Define incremental media objectives. Based on the information obtained in the audit, Travel Spike will decide what kind of media fits your companies goals. Do you need mass market ("run of network") or niched campaigns?
3.) Build a media calendar and define a media strategy. We know all the rules of media, so once we know your company we can make the intelligent decisions necessary to create a logical media schedule.
Contact Travel Spike today to learn more about how we can help you build a solid media strategy.