How CVBs can get involved with Online Video & Podcasts
According to PhoCusWright, 90% of U.S. online travelers have been influenced by fellow travelers posting blogs, online videos, travel podcasts and reviews. So it might be time to take these social media programs more seriously and evaluate where your brand is in the Travel 2.0 environment.
Many CVBs still seem to think that all this Online Video and Podcast stuff is for kids, but times have changed.
Travel Spike is a pioneer in the online public relations and electronic PR arena. We can get your CVB more online editorial coverage and promotion from our database of travel writers, travel media and online journalists.
1. 80% of Baby Boomers are ONLINE
2. 24% of users over age 70 have watched an online video in the last week! (TNS Compete Data)
3. Podcasts and blog followers have increased a whopping 67% among baby boomers, while the younger Gen Y has had no growth at all. This is a record 80 times faster growth. (Accenture)
4. Boomers are up 59% on social networking sites year over year. (Accenture)
A CVB is in a great position as they can produce some of their own tourist informational videos plus they can work together with their local partners to promote those videos. The CVB can post videos from local restaurants, hotels, attractions and events on the official CVB or Destination YouTube Channel. The CVB can also cross promote their YouTube efforts in their monthly email newsletter and on their own website. They can also post links to their YouTube channel from Facebook and hundreds of other social networking arenas.
While YouTube is certainly the leader with online video, there are hundreds of other video sites, directories, search engines and libraries where you need to distribute your videos to.
The Colorado Tourism Office and their agency MMG hired us to distribute online videos. We also turned their Colorado.com videos into podcasts and RSS feeds to distribute to the hundreds of podcast sites, libraries, search engines and directories. All of these efforts help your overall Digital Brand and your search engine rankings.
The St. Augustine, Ponte Vedra & The Beaches VCB just received over 1.5 million Web 2.0 Hits using some of these techniques, so it really does work if you have a Digital Strategy and an expert social media or online video team helping tie it all together.
The Denver CVB decided to partner with another company that had already done over 200 travel podcasts. So they sponsored an episode of the #1 travel podcast called journeyPod.
The West Hollywood Marketing and Visitors Bureau worked with Travel Spike to produce 7 walking tour podcasts covering things like their famous Sunset Strip and their Red Carpet Parties during The Oscars.
So there are a variety of ways to get involved with podcasts and online videos. Every CVB should try to promote their Destination with these new tools.