Online Video and Podcasting Secrets for Destinations
Jan 29, 2010

Destinations are always looking for ways to market and promote themselves. Every Destination offers something unique to visitors and locals alike, and a short video is one of the best ways to showcase what you have to the world. Many DMOs still seem to think that online video and podcasts are for kids, but times have changed and the stats below back that up.

Here are some tips to help any DMO catch up with the new media train:

• Shoot short 1 or 2 minute video clips that provide a nice overview of the destination. Most users do not have time to watch a 30 minute video as they plan their trip.
• Consider shooting your top tourist attractions or sights. This is no time to feel guilty about playing favorites as your 2 minute video should be a highlight reel or sizzle reel of the best things to do in your city, state, province or country.
• Post quality videos from local restaurants, hotels, attractions and events on the official DMO or Destination YouTube Channel. Shoot a video from a local fair or festival. Interview the hottest chefs in the city.

Full article for HSMAI Members or contact us for more info.