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Building a Digital Strategy for Your Travel Brand
If you’re like most travel companies, you’re in a constant state of chaos.
You have an internal marketing team. You have an IT department. You have a web design firm that helped build your website. You have an ad agency that handles brand management and marketing, which may include media planning and media buying. You might have another firm helping with travel SEO and online advertising. You have an internal Public Relations department handling PR and possibly an outside firm specializing in digital PR. You have an email specialist handling your internal email newsletter and database. You have a lead acquisition team growing that email database. On the surface, everything looks fine.
But with so many initiatives happening at once, you’re speaking in different voices.
Travel Spike Will Champion Your Digital Strategy
Travel Spike can tie all the loose parts in your internet marketing strategy together so you can achieve optimal results. You need to work with online travel experts who can create a digital strategy for your travel brand. Let us help. We have years of experience working with internal business units and outside vendors. We can help everyone better leverage the Internet and new technology.
Travel Spike Will Champion Your Digital Strategy
1. Audit of current Internet Marketing activities.
2. SWOT analysis of the competitive landscape.
3. Immediate improvements of deficiencies (results guaranteed).
4. Ongoing management of any or all of the following:
| - Email Marketing - Social Media Marketing - Digital Travel PR |
- Media Planning - Media Buying - Search Engine Optimization |
- Pay Per Click Marketing - Travel Podcasting - Social Network Management |
![]() “Wyoming Travel & Tourism was very pleased with Travel Spike's performance of a “Digital Audit” of the Wyoming website and online projects. The audit produced clear and concise processes and identified areas that we were really missing the boat on.” Curtis Lund iManager Wyoming Travel & Tourism "Hawaiian Hotels and Resorts would be lost in the ever changing world of social media if it weren’t for the skilled experts at Travel Spike. We knew our company needed a strong social media presence for our three distinct properties, but we did not have the staffing or knowledge to make our presence effective. Impacting the social media scene from every angle, Facebook- Twitter-Podcasts-Blogs and more, Travel Spike immediately put Hawaiian Hotels and Resorts at the forefront of this growing marketing outlet. Our Travel Spike account representative is enthusiastic, responsive and open to all ideas we may throw her way. 1000’s of fans and followers, posts and tweets later, Hawaiian Hotels and Resorts is confident that our social media needs are handled in a professional, efficient and successful manner by Travel Spike." Elizabeth A. Bell Director of Marketing and Business Development Hawaiian Hotels and Resorts |

