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destination marketing for cvbs and tourism boards


Customized Marketing Strategies for CVBs & Tourism Boards

Travel Spike has 15 years of experience working side-by-side with CVBs and tourism boards. We work on travel marketing campaigns with local Tourism Boards, state Tourism Boards and Country Tourism Boards. We can feature your destination with advertorials online and programs to increase your hotel bookings to your destination. Recent client results include a 600% increase in bookings and 7-to-1 ROI.



Reach Different Types of Travelers...Intelligently

At Travel Spike, we believe that there are two types of travelers: active shoppers and browsers. Some consumers already have an idea that they want to visit a certain destination, so it is very important for you to get in front of these qualified leads. Other travelers are spontaneous leisure travelers looking for ideas for their next vacation or holiday. We can influence them before they plan and book their trip.

We also have plenty of experience designing and managing co-op programs for destinations and their members. We can help you generate revenue and share costs. Travel Spike also works with destinations on their Digital Strategy Plan across the entire interactive platform. We can help your destination get more exposure online with our new Digital PR program. We recently saved one destination $500,000 during our Digital Audit of their organization and outside vendors.



Challenge: Launch a new website using organic search techniques for the tourist offices of Portugal & Spain called PortugalSpainBoth.com.

Results: Travel Spike achieved 506 new listings on page 1 of the major search engines in only 9 months. The senior level search engine optimization team at Travel Spike was able to use advanced seo tactics involving search engines and directories for blogs, audio, video, RSS and social media. Our seo and travel experts combined online destination marketing experience with search marketing best practices.


Challenge: Build a social media strategy and presence for the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau.

Results: Travel Spike achieved over 2 million Web 2.0 Hits for the Destination in only 6 months. Most destinations have well under 10,000 Web 2.0 Hits, so these numbers are industry leading for a destination that is not as big as neighboring Orlando. The social media and digital public relations teams at Travel Spike worked together to create an online blueprint for the destination. We promoted the destination across YouTube, Facebook, Twitter and many other social networking sites.


Challenge: To increase bookings for the Tucson CVB.

Results: Travel Spike increased bookings by an amazing 850% year over year. Our Featured Destination programs are very effective and combine our destination marketing expertise with our online advertising programs. We have very tangible and trackable methods to show ROI through reporting. In this case we were able to measure the increase in room nights booked into Tucson over a set period during our Internet advertising campaign.




"Travel Spike helped the Frisco CVB increase overall web traffic from search engines to our website by over 200% in just 6 months; plus they significantly reduced our bounce rate. We also received over 1,200 new links back to our website for a 50% increase. I would recommend Travel Spike to any Travel Organization that wants to improve their SEO."

Marla Roe
Executive Director
Frisco Convention & Visitors Bureau

"We hired the Digital PR and Social Media experts at Travel Spike to help us reach more Group Travel Planners online. We saw awesome coverage and obtained a 14 to 1 ROI as their Team was able to get us featured in a variety of online meetings, groups and other electronic travel outlets and blogs. We are also getting extra mileage from their social videos, podcasts and blogs."

Ron Kuhlman
V.P. Tourism Marketing & Sales
Virginia Beach Convention & Visitors Bureau

“From day one Travel Spike has understood our vision and plan. They are willing to chart new ground with us and the results speak for themselves - outstanding!”

Butch Spyridon
President
Nashville Convention & Visitors Bureau


“Travel Spike has been able to customize an online marketing plan and strategy to fit our unique needs and the needs of our membership. Their continuous consultation and attention to user experience will help tourismvancouver.com remain competitive in this dynamic online marketplace.”

Stephen Pearce
Vice President, Leisure Travel & Destination Management
Tourism Vancouver (Host of the 2010 Winter Olympics)